Discriminatory instrumentalization of language
Discriminatory instrumentalization of language
Author(s): Jaroslava RusinkováSubject(s): Language and Literature Studies, Applied Linguistics, Sociolinguistics
Published by: Jazykovedný ústav Ľudovíta Štúra Slovenskej akadémie vied
Keywords: discrimination; instrumentalisation of language; harmful discrimination; unequal treatment; disadvantaging
Summary/Abstract: The paper focuses on the description of language used as a tool of discrimination. We understand discrimination as a relationship between two subjects when ontological and axiological certainty is violated. In this sense discriminatory instrumentalisation of language is released at the level of harmful discrimination, unequal treatment and disadvantage. Language use plays a major role in creating a discourse which establishes certain ways of thinking and speaking. The research material is based on conversation about the advertisement for Absolut vodka. The conversation was held on Facebook.
Journal: Jazykovedný časopis
- Issue Year: 73/2022
- Issue No: 3
- Page Range: 303-328
- Page Count: 26
- Language: English