WIZERUNEK W NAZWIE (NA MATERIALE NAZW POLSKICH I ROSYJSKICH KART PŁATNICZYCH)
THE CONCEPT OF A POTENTIAL CUSTOMER AS SUGGESTED BY POLISH AND RUSSIAN NAMES OF CHARGE CARDS

Summary/Abstract: The aim of the paper is to present how the part of the structure of the name can create a picture of a potential client. The Polish and Russian names of charge cards were analyzed and various groups of these names were discussed, for example: the most traditional/standard names of credit and debit cards as well as preferential cards, cards addressed to women, young people and specific, so called, social cards. The similarities and differences of the economic systems of both countries were also taken into consideration.

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