Zastosowania psychologii w analizie zachowań konsumentów – wybrane zagadnienia
Applications of Psychology in the Analysis of Consumer Behaviour – Selected Issues
Author(s): Katarzyna WłodarczykSubject(s): Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: consumer behaviour; consumption; psychology
Summary/Abstract: Psychology plays an especially significant role in the study of consumer behaviour, as it applies scientific research of human, social, cognitive and emotional factors in order to better understand the behaviour of individuals. The paper presents aspects of the use of psychology in contemporary studies of consumer behaviour. The aim was to indicate the current aspects of the use of psychology in consumer behaviour research and to indicate further directions of using psychology in relation to contemporary changes on the market. The paper features theoretical deliberations based on the literature of the subject.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 67/2023
- Issue No: 3
- Page Range: 142-152
- Page Count: 11
- Language: English