SYNESTHESIA – A LINK ACROSS THE SENSES IN ACHIEVING BUSINESS EXCELLENCE WITH NLP
SYNESTHESIA – A LINK ACROSS THE SENSES IN ACHIEVING BUSINESS EXCELLENCE WITH NLP

Summary/Abstract: When we think about how our senses work, we imagine them operating individually. However, it is more complicated than that. Our senses mingle more often than we realize, collaborating to help us make sense of the world more easily. The paper analyses several synesthetic metaphors, created by associating various sensory modalities. Most evidence for crossmodal perception comes from linguistic studies into intermixing sensory experiences to form examples of 'visual-kinesthetic’, ’auditorykinesthetic’, ’auditory-visual’ synesthesias. By identifying synesthetic sequences that lead to specific outcomes, we can replicate any behaviour, whether that of a businessman, scientist, teacher, or of anyone who does something well.

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