RAZVOJ NA OSNOVU DOGAĐAJA – EVENTA – BRENDIRANJE ZA MALE GRADOVE
DEVELOPMENT BASED ON EVENT - BRANDING FOR SMALL TOWNS

Summary/Abstract: People and places are connected in multiple cases, towns and cities are in main memory of our life and they remind us on our common heritage. Like beacons in our memory, they relate to us, hometowns, or places we visited or just pass through on holiday stay in our vision forever. We live visit and work in these places, and we consider them our own. This is an added value when considering a community event, branding, or a place to a marketing practice to development of a destination. No matter is it a resident or a visitor we have a special connection to a place an event, this event is a tool for good practice of “only a place worth living, is a place worth visiting”. Vision and values of places are images of their inhabitants, these places want to increase they economy and status by means of tourism and development need to get to main topics about:  We want to be famous by.  We are best at?  When they say name of our town they think about?  We have this and this, how can we use it?

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