Интегрирование делового русского языка в магистерские программы НБУ
Integration of business Russian language in NBU master programs
Author(s): Tatiana FedSubject(s): Language and Literature Studies, Foreign languages learning
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: master's program; NBU; "Business communications"; "Management in the entertainment industry" business Russian; administration and management; tourism
Summary/Abstract: The twenty-first century is a period of new requirements and opportunities, a period of new intensive communication. In this age, knowledge of foreign languages and the ability to communicate in them at a professional level are prerequisites for a successful business. Business Russian together with Business English is integrated into two master's programs of the NBU: “Business Communications” /Direction 3.7. Administration and management/ and "Management in the entertainment industry" /Direction 3.9. Tourism/ Both programs are aimed at training highly qualified specialists who have modern theoretical and methodological knowledge in the field of management, culture and business communication, as well as the skills of their practical application to solve professional problems. The competitive advantage of the programs is their interdisciplinary nature. A special place is given to specialized terminology.
Journal: Проблемы когнитивного и функционального описания русского и болгарского языков
- Issue Year: 17/2023
- Issue No: 3
- Page Range: 28-42
- Page Count: 15
- Language: Russian