Postawy strategów wobec dylematu efektywność vs elastyczność w warunkach niepewności
Strategists’ attitudes towards the efficiency vs flexibility dilemma in the context of uncertainty
Author(s): Janusz Marek Lichtarski, Andrzej Kaleta, Anna Witek-Crabb, Magdalena Rojek-Nowosielska, Jarosław IgnacySubject(s): Business Economy / Management, Energy and Environmental Studies
Published by: Szkoła Główna Handlowa w Warszawie
Keywords: dilemmas; environmental uncertainty; strategic management
Summary/Abstract: The aim of the study was to identify strategists’ attitudes towards the efficiency vs flexibility dilemma under uncertainty. The research was conducted in a qualitative approach using in-depth interviews with strategists (n = 18). The findings reveal that, in the face of uncertainty, various strategic attitudes emerge. In addition to strategies focused on optimisation (efficiency) or resource reserves (flexibility), defensive and offensive attitudes were revealed, thereby constituting a matrix of responses to the examined dilemma.
Journal: Studia i Prace Kolegium Zarządzania i Finansów
- Issue Year: 2023
- Issue No: 194
- Page Range: 143-160
- Page Count: 18
- Language: Polish
