Określenie perspektyw rozwoju usług w Internecie na podstawie analizy zachowań segmentu młodych dorosłych
The analysis of growth opportunities services provided in the internet on the basis of current behavior of the young adults segment
Author(s): Izabela Ostrowska, Grażyna RosaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Internet services; customer behavior; young adults; e-commerce
Summary/Abstract: The paper is based on the analysis of results of the research carried out in 2012 by L. Gracz and I. Ostrowska on the purchasing behavior of the segment of young adults (18-29 years old) in the Internet. The paper presents the analysis of growth opportunities of specific types of services provided in the Internet on the basis of current behavior of the segment of young adults and their opinion about the place of purchase.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 355
- Page Range: 218-227
- Page Count: 10
- Language: Polish