Formy komunikacji Polaków na podstawie badań pokoleń Y, X i baby boomers
Poles’ forms of communication based on the research on generations Y, X and baby boomers

Summary/Abstract: Poles’ forms of communication varies in all segments studied. Each of the analyzed generations, which is a segment of buyers, is characterized by attachment to other products and services. The article uses the results of a study commissioned by the company Interactive Intelligence. The aim of this study was to diagnose the differences in Poles’ communication habits: so-called generation Y (18–31 years) compared with older generations – the generation X (32–46 years) and the generation of baby boomers (47–55 years)

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