Marketing światły jako kierunek rozwoju marketingu usług transportowych
Enlightened marketing as the direction of the development of transport services marketing

Summary/Abstract: The paper presents the analysis of marketing instruments and actions on the transport services market and the implementation of enlightened marketing’s elements into the transport services market. The enlightened marketing covers such aspects of marketing as: marketing oriented towards customer (partnership marketing) and customer service; innovation marketing, content marketing; mission based marketing and social marketing

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