Wybrane aspekty procesu zakupu dokonywanego w internecie
Specific nature of purchase process by the Internet

Summary/Abstract: The article aims to show specificity of purchasing process which takes place in the Internet. The author showed how the classical theory of the purchasing process, looks in the case of purchases on line – via remote connection with the store. It were shown the similarities, but mainly were outlined essential differences, which may create specific opportunities for sellers but also risks.

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