Zachowania „młodych dorosłych” w Internecie jako szansa rozwoju sprzedaży w tym kanale dystrybucji
Behaviors “young adults” in the Internet as a opportunity for sale development in this distribution channel

Summary/Abstract: The author of this paper analyses the behavior of “young adults” (18–29 years old) on the Internet. This is a significant group of buyers, because accounting for about 18% of the Polish population. In addition, people of this segment are among the most active groups of Internet users, and thus they are an attractive target group for online retailers. Analysis their behaviors of the Internet confirms that they willingly buy products in the network and use the online services. So this is a positive trend which companies should capitalize on.

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