CHALLENGES OF TRANSLATING ADVERTISING TEXTS
CHALLENGES OF TRANSLATING ADVERTISING TEXTS

Summary/Abstract: The translation of advertising texts presents unique challenges distinct from traditional translation methods, primarily due to the need to maintain the marketing message’s integrity across different cultures. This article explores the complexities involved, including the necessity for cultural adaptation, creativity, and an understanding of persuasive techniques. It highlights the risks of poor translations, which can negatively impact brand perception and sales. Additionally, it outlines essential strategies and methods for effective advertising translation, emphasizing the importance of coherence and emotional resonance in conveying messages that resonate with target audiences globally.

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