Wykorzystanie naturalnych warunków środowiska w kształtowaniu wizerunku miasta
Using natural conditions of environment in town image development

Summary/Abstract: Building a positive town image using natural conditions of environment is a complex process. In this process it is necessary to identify and determine hierarchy of importance of natural conditions, which in the long period of time will determine town image. The town image may consist of advantage collection of natural environment, not only one element of environment. Building positive town image using natural conditions of environment helps to increase a level of socio-economic development as well as to achieve advantage in cooperation for a town. The activity of creating positive town image based on natural environment conditions has a goal to create such an image of a town which helps to recruit new inhabitants and investors and also helps to be more attractive for tourists.

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