SHAPING A COMPETITIVE ADVANTAGE OF A LOCAL ENTERPRISE. AN EXAMPLE OF UK-POL JOINT VENTURE   Cover Image

Ksztaltowanie przewagi konkurencyjnej przedsiebiorstwa lokalnego na przykladzie UK-POL Sp. z o.o.
SHAPING A COMPETITIVE ADVANTAGE OF A LOCAL ENTERPRISE. AN EXAMPLE OF UK-POL JOINT VENTURE

Author(s): Agnieszka Jędrysiak, Estera Piwoni-Krzeszowska
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: COMPETITIVE ADVANTAGE; ENTERPRISE FLEXIBILITY; BUSINESS MODEL; TAKING OPPORTUNITY; SAWMILL TRADE

Summary/Abstract: Shaping a competitive advantage amidst the contemporary market economy is a very complex issue. The competitive advantage should be sourced both in the exogenous and endogenous dimension of the business operation. However, neither source is a guarantee of a sustained competitive advantage. This calls on enterprises for a flexible approach to their business models.

  • Issue Year: 2011
  • Issue No: 07
  • Page Range: 114-121
  • Page Count: 8
  • Language: Polish
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