Ksztaltowanie przewagi konkurencyjnej przedsiebiorstwa lokalnego na przykladzie UK-POL Sp. z o.o.
SHAPING A COMPETITIVE ADVANTAGE OF A LOCAL ENTERPRISE. AN EXAMPLE OF UK-POL JOINT VENTURE
Author(s): Agnieszka Jędrysiak, Estera Piwoni-KrzeszowskaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: COMPETITIVE ADVANTAGE; ENTERPRISE FLEXIBILITY; BUSINESS MODEL; TAKING OPPORTUNITY; SAWMILL TRADE
Summary/Abstract: Shaping a competitive advantage amidst the contemporary market economy is a very complex issue. The competitive advantage should be sourced both in the exogenous and endogenous dimension of the business operation. However, neither source is a guarantee of a sustained competitive advantage. This calls on enterprises for a flexible approach to their business models.
Journal: Nauki o Zarzadzaniu
- Issue Year: 2011
- Issue No: 07
- Page Range: 114-121
- Page Count: 8
- Language: Polish
