Zarządzanie wartością relacji przedsiębiorstwa z rynkowymi interesariuszami – aspekt organizacyjnego uczenia się na przykładzie „Społem” PSS w Lubaniu
The management of the value of a company’s relationship with market stakeholders – aspect of organizational learning on the example of “Społem” PSS in

Summary/Abstract: Learning in the management of the value of a company’s relationship with market stakeholders is becoming one of the most important factors determining market success of the organization. This paper presents the outline of the concept of management of the value of a company’s relationship with market stakeholders with particular emphasis on issues of organizational learning in that area. To accomplish this task there has been used a literature study and the exemplification of “Społem” PSS in Lubań. The case of “Społem” PSS in Lubań proves that inter-organization relationships play an important role in the learning of companies. Without organizational learning the management of the value of “Społem” PSS in Lubań with market stakeholders could not be implemented.

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