Znaczenie modelu biznesu w kształtowaniu przewagi konkurencyjnej na przykładzie UK-POL sp. z o.o.
Role of business model in shaping a competitive advantage. an example of UK-POL Ltd.

Summary/Abstract: Continuous changes in the environment are forcing enterprises to use a flexible approach to their business model. The analysis is an effective tool for strategic decision-making. This paper presents an overview of various definitions of literature, with particular emphasis on the concept of business model canvas. There was conducted UK-POL Ltd. exemplification in accordance with this concept.

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