Znaczenie modelu biznesu w kształtowaniu przewagi konkurencyjnej na przykładzie UK-POL sp. z o.o.
Role of business model in shaping a competitive advantage. an example of UK-POL Ltd.
Author(s): Agnieszka Jędrysiak, Estera Piwoni-KrzeszowskaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: competitive advantage; business model; business model canvas; resources; strategy; sawmill industry
Summary/Abstract: Continuous changes in the environment are forcing enterprises to use a flexible approach to their business model. The analysis is an effective tool for strategic decision-making. This paper presents an overview of various definitions of literature, with particular emphasis on the concept of business model canvas. There was conducted UK-POL Ltd. exemplification in accordance with this concept.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2012
- Issue No: 276
- Page Range: 58-67
- Page Count: 10
- Language: Polish