COMUNICARE ŞI COMUNICARE INTERNAŢIONALĂ
COMMUNICATION AND INTERNATIONAL COMMUNICATION

Summary/Abstract: International communication defined as a flow of information/messages towards/from various geographical and cultural areas has developed in the context of the culture-based trade expansion and cultural industry. The cultural relations of cooperation among individuals and/or institutions which outline – in the form of instruments – cultural diplomacy and public diplomacy, make use of values, such as multiculturalism, multiracism, multinationalism. The present paper starts from the identification and definition of the notion of ”communication” from various viewpoints, then defines international communication and presents its history and emphasises the ratio information/power. But as in a communication-based situation, culture is activated at more levels and one admits the statement that culture affects communication, in the second part of the paper, the author deals with international/global/intercultural aspects of communication, treating them as incorporated, equivalent or mutually determined. This manner of treatment is due to the fact that the development of the field of study cannot omit ”multiculturalism”, ”interculturality”, ” cultural relativity”, ” intercultural approach found in the organisational culture of a company”.

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