Analiza popytu na turystykę społeczną w Polsce na przykładzie projektu Europe Senior Tourism realizowanego w lubelskim biurze podróży
Analysis of social tourism market in Poland on the example of Europe Senior Tourism programme carried out in Lublin travel agency

Summary/Abstract: Social tourism integrates activities based on a system of public subsidies, targeted at excluded groups. In recent years, it has been defined in a broader way as a form of tourism by which a holiday organizer tries to create demand for goods and tourism services, and the participants are employees of private companies, and even residents of other states. Such opportunities can include Europe Senior Tourism programme, which since autumn 2009 has been also addressed to Polish population. The work detailed characterization was the size of senior tourism and foreign travel directions using the services of Watra Travel agency of Lublin.

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