Projekt zintegrowanego produktu turystycznego „Szlak zdrowia i urody - spotkanie z naturą” w świetle geograficznych uwarunkowań Obszaru Funkcjonalnego Powiśle
Concept of the integrated tourist product "Health and Beauty Trail - Meeting Nature" in the context of the geographical conditions of the Powiśle Functional Area

Summary/Abstract: The Powiśle Lubelskie Functional Area (FA) is distinguished by its exceptional environmental and cultural potential. It features curative microclimate and mineral waters, loess land relief, very attractive landscape of river valleys - the Vistula River and its tributary Bystra, unique geology, and the a huge biodiversity. High natural values became the basis for separating in this area many diverse forms of nature - nature reserves, landscape parks. Nature 2000 areas. In the area there are also dozens of historic objects of high rank, are also organized numerous cultural nationwide events. Based on the area's potential, three network tourist products were developed. Their concept is based on a very large diversity of tourist attractions of the area. Health tourism specialization was selected as the leading. The "Health and Beauty Trail - Meeting Nature" was proposed as the region's key network tourist product. The basis of the product is the tourist potential of Naleczów and Kazimierz Dolny. Health tourism in the context of network products is supported by subproducts (..Naturally Active" - ..Happy Toddler",, Fit and healthy Senior", .Idylic Land". ..Tasty and Healthy", ..Cultural Environment of Health") m the scope of environmental, educational, active, rural, culinary, and cultural tourism. They are combined in a mutually related whole, contributing to the competitiveness of the commercial offer of this Area. The objective of the paper is to propose an integrated tourist product considering the region's tourist potential, and the possibilities each of its components financing from European Union funds. The work on the concept of the integrated tourist product is based on close cooperation between the local tourism organisation "Land of Loess Gullies*", design studio EuroCompass, representatives of the tourist industry, the local community, and the scientific environment represented by the Faculty of Earth Sciences and Spatial Management of the Maria Curie-Skłodowska University. Such cooperation permits the development of a specialised tourist cluster in the area.

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