Budowanie zaangażowania pracowników w proces doskonalenia przedsiębiorstwa z wykorzystaniem employer brandingu
Building employee involvement in a process of progressing an enterprise within a use of employer branding

Summary/Abstract: Business potential deriving from employee involvement has been a more and more discussed and evaluated issue. Lack of enough involvement is a real visible obstacle of organization development both in a sense of achieved results and possibilities of improving work processes. There has been a trial of showing possibilities of building employee involvement shown in the article basing on the employer branding concept. The key elements of the process are: an analysis of determinants of employee involvement, the selection of values for an employee and progressing HR processes.

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