Commercial diplomacy in the EU member states as an example of cooperation between public administration and business Cover Image

Dyplomacja handlowa w krajach Unii Europejskiej jako przykład współpracy administracji i przedsiębiorstw
Commercial diplomacy in the EU member states as an example of cooperation between public administration and business

Author(s): Ida Musiałkowska, Kamilla Marchewka-Bartkowiak
Subject(s): Other
Published by: Kancelaria Sejmu
Keywords: commercial diplomacy; economic diplomacy; public diplomacy; European Union;

Summary/Abstract: The article reviews the position of commercial diplomacy in the context of trade policy of the European Union. It begins by presenting the definitions of economic and commercial diplomacies. Next, it outlines their role in the EU and its member states. The authors claim that commercial diplomacy is an important part of public diplomacy and plays a key role in enhancing competitiveness of domestic enterprises helping the entrepreneurs to enter foreign markets.

  • Issue Year: 2015
  • Issue No: 1
  • Page Range: 105–126
  • Page Count: 22
  • Language: Polish