Significance of the organizational knowledge for acquiring competitive advantage on the telecommunication market in the Republic of Macedonia
Significance of the organizational knowledge for acquiring competitive advantage on the telecommunication market in the Republic of Macedonia

Summary/Abstract: The era of knowledge brings new changes, evident in the rapid advance and development of science, engineering, and technology, which in turn entails changes in society, as well as on the market, creating new “rules of the game” to which organizations would have to respond. At a time of sharp competition and open markets, the success of a modern organization cannot be measured only by the acquired material property. The organizational knowledge represents a new economic category that comprises the overall knowledge of the employees and determines the competitive advantage of the organization. During the transition from industrial economy to knowledge economy, the effective use of knowledge becomes one of the decisive factors in the competitive battle among companies in the Republic of Macedonia. In conditions of changing and unpredictable modern business, and in the struggle for conquering competitive advantage, companies are intensely focusing on the knowledge they possess. Developing the necessary knowledge within the organization requires a focused combination of the knowledge and the abilities of all the participants in the management process – human resources, technologies and processes.

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