Могат ли българските селскостопански производители да издържат на европейския пазар?
Will Bulgarian Agricultural Producers Survive in the European Unique Market?

Summary/Abstract: The article is based on the empirical research of 303 comparatively successful agricultural producers from the main agrarian sectors in Bulgaria. The research idea was to check out what part and what type of agricultural producers had enough competitive potential, which could allow them to survive after the Bulgarian full memberships in the European Union. The managers (owners, directors, chief accountants) of those enterprises have been approached trough standardized questionnaire, the development of which was preceded by thirty in depth interviews with similar managers and branch associations’ representatives. The obtained results reveal a picture of Bulgarian agriculture, which is closer to the reality and which is not always visible behind ordinary statistical data. It shows what are the characteristic of the real market agents (great and small enterprises, registered and non registered producers), what is their market behavior, and which ways they try to adapt to the new environmental requirements. The main conclusion is that for many of Bulgarian agricultural producers the advantages of joining the EU are not clear until now and even their survival is questionable.

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