Alliance management on the basis of results of recent studies Cover Image

Zarządzanie aliansami na podstawie wyników najnowszych badań
Alliance management on the basis of results of recent studies

Author(s): Łukasz Puślecki
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: alliance management; strategic alliances (SA); strategic technology alliances (STA)

Summary/Abstract: The aim of the article is to analyze the contemporary strategic alliances (SA), including strategic technology alliances (STA). The author presents empirical data and examples of alliances in years 1980-2010. The analysis of the number of newly created R&D alliances in the period 1980-2010 shows that the higher number of technological alliances were undertaken particularly in co-operation between two groups of companies, above all from Europe and the USA. The results of the Third State of Alliance Management Study conducted in 2009 and The Fourth State of Alliance Management conducted in 2011 by A.P. de Man, G. Duysters, D. Luvison, A. Krijnen and presented on “ASAP Annual Global Alliance Summit 2012 – Mastering the Art and Science of Alliance” in Las Vegas, show that success rate of alliance (SRA) decreased from 57% in 2009 somewhat to 53% in 2011. The contribution of alliances to the stock market value has increased significantly and is expected to increase even further. The investments of firms in alliance management are very intensive and many more alliance management tools are implemented.

  • Issue Year: 2012
  • Issue No: 267 Vol 2
  • Page Range: 213-224
  • Page Count: 12
  • Language: Polish