POVESTEA DISCURSIV-VIZUALĂ A LUI KLAUS IOHANNIS– scurtă analiză a comunicării în campania electorală –
Discursive-visual story of Klaus Johannis. A brief analysis of his communication strategies during the election campaign

Summary/Abstract: Being originally an interview for an online publication, the text briefly analyzes a few public communication features during the election campaign of the presidential candidate Klaus Iohannis, from the perspective of a specialist in Communication Sciences. The candidate’s performance was analyzed on three levels, nonverbal, paraverbal and verbal. Some peculiarities, advantages and also contextual downsides have been identified. The personal style and own public communication strategies in specific situations have helped Klaus Iohannis to make a clear difference from his opponent Victor Ponta, a skilled political persona with much experience in public communication.

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