ТРАНСФОРМАЦИЯТА НА ЦЕННОСТИТЕ В БЪЛГАРИЯ В СИТУАЦИЯТА НА СОЦИАЛНА ПРОМЯНА
THE TRANSFORMATION OF VALUES IN BULGARIA IN THE SITUATION OF SOCIAL CHANGE

Summary/Abstract: The purpose of this article is to outline both the character and direction of transformation of values of businessmen, students and teachers, and to reveal the specialties of contemporary Bulgarian cultural value model in the situation of social change. The analysis of empirical and theoretical studies shows that value priorities of these socio-professional groups and the socio-cultural model are described as ambivalence of individual and collective interests. However, the significance of individual-oriented values has increased in the groups of businessmen, students and teachers and in the macro-social frame as a whole in the process of social reforms in our country.

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