ARCHETYPES IN MOTION – APPROPRIATING THE ANCIENT IN MODERN MASS CULTURE
ARCHETYPES IN MOTION – APPROPRIATING THE ANCIENT IN MODERN MASS CULTURE

Summary/Abstract: "The word “culture” and the concept behind it remain to the present day enigmas, mysteries to be solved and interpreted, due to the multitude and flexibility of approaches that have been employed, by scholars as well as the general public. One of the most slippery, procrustean concepts ever, “culture” deliberately escapes definition and continuously surprises by ever expanding its borders. Although even the separation of “high” culture and “low” culture incites debates and kindles arguments (see postmodernism!), the present study will accept the artificial categorization which includes T.V. in the field of “low” culture; the aim is to ‘deconstruct’ the metamorphosis of ancient archetypes and their modern re-appropriation for the palate of contemporary consumers of culture. The first part of the present paper will concentrate on the archetypes of the Androgyne, Senex God, Shadow, Mother Goddess, Self, and Puer/Puella Eternus "[...]

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