Prognozowanie preferencji klientów organizacji usługowych
PREDICTING CUSTOMER’S PREFERENCE IN SERVICE ORGANIZATIONS

Summary/Abstract: During the decision-making process, which concerns the selection of a service organization, customers are guided by individual inclinations, criteria and habits described as preferences. Consumer preferences depend on satisfaction, happiness or utility which they are provided with a service. If entrepreneurs know in advance what criteria clients use to make the assessment of the service, they could design an offer corresponding to these criteria or better adapt the already existing offer to the future needs of consumers. The aim of this paper is to provide the model of predicting customer’s preference in service organizations.

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