Intuicja w podejmowaniu decyzji jako źródło przewagi konkurencyjnej
Intuition in decision-making as a source of competitive advantage

Summary/Abstract: The environment in which organizations characterized by unpredictability, uncertainty and volatility operate today causes that enterprises are forced to seek new sources of competitive advantage. One such a source corresponding to the complex conditions of operation of enterprises seems to be the use of intuition in decision making. It allows to make a decision in the case of both lack and excess of information and to make a choice among the alternatives in the absence of clear selection criteria. The aim of this paper is to present the use of intuition in decision-making as a possible, contemporary source of sustainable competitive advantage. The paper consists of three main parts. In the first one basic concepts of competitive advantage and potential sources of competitive advantage today are analyzed. Then the author presents the nature and the importance of the issue of intuition in decision making. The rest of the paper attempts to present the intuition as a potential source of competitive advantage. For this purpose the competitive cycle proposed by M. Moroz is used.

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