Strategie ekologiczne przedsiębiorstw na rynkach międzynarodowych
ENVIRONMENTAL STRATEGIES OF ENTERPRISES
ON THE INTERNATIONAL MARKETS
Author(s): Anetta Kuna-MarszałekSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: sustainable development; problems of environmental protection; environmental strategies; enterprise internationalization
Summary/Abstract: The purpose of this article is to present issues of proactive environmental strategies of companies operating on the international market. We determine the meaning and concepts commonly used in environmental strategies to show the attitude of environmental corporate social responsibility, determinants of its implementation, and the most important ways to implement the principles of environmental protection to the business philosophy.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2013
- Issue No: 307
- Page Range: 305-316
- Page Count: 12
- Language: Polish