Efekty zewnętrzne w marketingu urbanistycznym
External effects in urban marketing

Summary/Abstract: The article is dedicated to the question of researching the attributes of urban areas attractiveness to be applied to urban marketing. One group of marketing tools – quality of urban products and cities as a product for its inhabitants – is discussed in the article. Searching attractive urban products is based on the classification of local external effects. In addition, six aspects of spatial order are taken into consideration: ecological, economic, social, functional, cultural and aesthetic. Suggestions of strategic activities for the improvement of cities attractiveness, their competitiveness and territorial cohesion of regions are given at the end of the article.

• Details
• Contents