STRATEGII, POLITICI ŞI MIŞCĂRI DE PREŢURI
Price Strategies, Policies and Movements

Summary/Abstract: We live in a world of prices which violate the life and ‘pockets’ of most people almost non stop, but we don’t realize that this world is dominated by all sorts of strategies, policies and movements controlled by prices, meant to obtain as much profit as possible and/or market monopoly, but also to alienate individuals, groups of individuals and states with dimensions which can be sometimes compared to those of ancient times or the Middle Ages. For a better understanding of the price machinations in today’s world, the study provides the interested reader with: a.) an attempt to conceptualize the price strategy as a gnoseological and ontological establishment of a price level that allows the accomplishment of another objective, purpose or goal, more or less general and/or moral than the price itself, by the individual that will charge that price by doing and/or offering something (a commodity) which corresponds, to a greater or lesser extent, to the objective and/or subjective needs of the buyer or buyers of that commodity; b.) an attempt to conceptualize the price policy as an act of denying, approving or imposing a price level, together with some means, ways of action and terms of achieving that price, established more or less strategically; c.) a brief analysis of the formation of a costbased price and price segmentation depending on distance, commercial area and buyers’ incomes; d) some price movements.

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