Връзки с обществеността като работа с общественото мнение (От теоретичните постановки към българската практиката)
Public Relation as Work with the Public Opinion

Summary/Abstract: The study deals with the issue of public opinion and public relation from the perspective of the community’s opinions and hopes. The four stages of public relations management are discussed and it is concluded that public relations need ways and methods to diagnose and evaluate the real public opinion since the aim of public relations is to form the public opinion.

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