Приложение на платформите за медиен мониторинг в кризисния PR
Application of media monitoring platforms in crisis PR

Author(s): Dimitrina Petrova Stefanova
Subject(s): Economy, Media studies, Essay|Book Review |Scientific Life, Communication studies, Conference Report, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Висше училище по сигурност и икономика (ВУСИ)
Keywords: crisis PR; media monitoring platforms; insecurity
Summary/Abstract: Digital interaction, new ways of processing and interpreting data, the sense of connectivity and the speed of over-response of stakeholders leads to the challenge of a „race against time“ in response to crises. The chain reaction of the movement of information leads to changes in crisis communications. Deeply influenced by these changes, the field of crisis PR seeks the most rational research tools in management practices. In this article, we claim that in case of systemic crises and threats to organization and trust, media monitoring platforms are a key tool. In the context of theoretical synthesis based on international studies, comparative and comparative analysis shall be used.

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