TRĂSĂTURILE ESENŢIALE ALE INTEGRĂRII DIN PERSPECTIVA ÎNTREPRINDERILOR ROMÂNEŞTI
MAIN CHARACTERISTIC OF INTEGRATION VIEW BY ROMANIAN ENTREPRISES

Summary/Abstract: The large process of launching companies on the European Market is strongly related to each type of firm. In other words, outsourcer companies of any type, especially the medium-sized ones (productive and services companies) will be more likely to get important results and benefits on the large European Market. Keeping up with the requirements of the new business field implies a detailed analysis of some vital aspects, such as: the production obtained, consumerism, the level of competitivity, the marketing strategies in use and the access to financial resources on the market.

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