Opinie konsumentów na temat reklamy internetowej
Consumers’ opinions about Internet advertising

Summary/Abstract: The aim of the present thesis is to evaluate the opinion of consumers concerning online advertisements and their impact on their decisions. The research was conducted on 120 subjects. The respondents were Internet users on a daily basis using the network. The results show a negative attitude of consumers to online promotion. The most accepted form of advertising online were price runners. The most often avoided type of ads was e-mailing and banners. The category of products most frequently purchased included clothes, shoes and accessories. Women often buy jewelry and cosmetics, while men like the articles of domestic appliances, phones and computers.

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