Franczyza jako system współpracy i finansowania przedsiębiorstw
Franchising as a system of cooperation and financing of enterprises

Summary/Abstract: One way of starting own business is to cooperate with famous brand in a form of franchising. The article presents the possibility to set up business as a franchise in towns from 15 to 25 thousand of inhabitants. After examining the possibility of setting up business as a franchise in small towns we recognise that the placement of this type of activity is not beneficial to famous franchisors. It is not attractive for any of the clothing or food networks. This creates an interesting alternative for smaller cities which is service franchising.

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