Postrzeganie reputacji wśród mikroprzedsiębiorstw w procesie zarządzania i budowania trwałych relacji biznesowych
Perception of reputation among microenterprises in the process of management and building sustainable business relations

Summary/Abstract: Attaining and maintaining good reputation is not an easy task, especially for mi-cro-enterprises. Moreover risk of losing it is big. To maintain good reputation such enterprises have to undrestand its importance and the power of its influence.The aim of this article is to circumscribe the importance of reputation for microenterpises, how they cope with buliding it, what kind of factors are taken into account while estimating reputation, what instruments are used in bulding it, and finally what effects it brings.

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