BALKANS, SLAVS, EUROPE IMAGES AND STEREOTYPES
BALKANS, SLAVS, EUROPE IMAGES AND STEREOTYPES

Summary/Abstract: The terms stereotype, image, and idea are very frequently used in literary theory as borrowings from other humanitarian fields. In social sciences, the term stereotype refers to different groups of individuals in terms of race, nation, nationality, and is connected above all with racial prejudice. It was coined by Walter Lippmann in his book “Public Opinion”, 1922, in which he claims that we perceive reality through the images that have already been created in our mind; secondary images that mediate our relation to reality. According to the same author our perception of the world and our personal experience depend on the clichés that we have inherited from our own culture. These stereotypical images are recreated by means of special communicative codes, politics, art, etc.

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