Виртуална умма – конструиране на религиозна общност в социалните медии
Virtual Umma: Constructing a Religious Community in the Social Media

Summary/Abstract: The article discusses the social media as a factor for constructing the Muslim community (umma) in the virtual space. The Muslim community in Bulgaria, left in a marginal position within the national identity project and the access to the public space, professes its religious affiliation through membership in various Facebook groups and pages, where it exchanges information, supports causes, finds adherents. Thus, due to the lack of adequate debate recognizing the existence and the cultural rights of the Muslim community in Bulgaria, this community is building its own alternative publicity in the social media.

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