Mierniki klienta w strategicznej karcie wyników w portach morskich
Customer measures in balanced scorecard in seaports

Summary/Abstract: The aim of the article presents the role of measurement in the Client perspective of the Balanced Scorecard of seaports. In the market economy achieving financial goals is not possible without taking into ac- count the requirements and expectations of customers. In order to realize the intended objectives and acquire satisfactory financial results, seaports should identify the needs and expectations of its business partners. Customer focus in the balanced scorecard allows for the identification of targeted customers and segments of the market. It also assigns appropriate measures, of which the most important are: involvement in the market, customer satisfaction and their profitability.

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