Modele zarządzania tożsamością organizacyjną
Models of management of the organizational identity

Summary/Abstract: At first organizational identity was perceived somewhat secondary to the process of building the image. Then it was analyzed in terms of the competitiveness of organizations. Consequently, there emerged models of identity, image and reputation of the organization management. In recent years, the prospect of identity has become an interdisciplinary nature and, therefore, it is the starting point for many concepts in management and marketing, in particular, communication, organizational behavior, brand management and brand image. The main objective of the paper is presenting model approach for the issues of identity management.

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