PROBLEMY KOMUNIKACJI MARKETINGOWEJ W BRANŻY ROLNICZEJ NA PRZYKŁADZIE TARGÓW I WYSTAW HANDLOWYCH
MARKETING COMMUNICATION PROBLEMS IN AGRICULTURAL INDUSTRY ON THE EXAMPLE OF FAIRS AND EXHIBITIONS

Summary/Abstract: The objective of the paper is identification of errors and problems in marketing communications during fairs and exhibitions in the agricultural industry. The conducted research can be implemented and were carried out within the framework of research conducted in the Department of Marketing of Lublin University of Technology. The intermediate objective is formulating key features of fairs and exhibitions for researched enterprise from agricultural industry. The research results have confirmed that according to respondents, fairs are the best opportunity for recognizing market trends and searching for the most suitable offer. The conclusion is confirmed by a significant number of persons who decreased themselves as observers and customers in the questionnaire survey. Half of the research persons takes part in fairs less often than three times a year. Therefore, exhibitors should take a good care about making their stands attract attention, perfectionism in personnel preparation and presented offer exceptionality.

• Details
• Contents