Motywacja pracowników oraz satysfakcja klientów w świetle badań empirycznych lubelskiego sektora galerii handlowych
Employee motivation and customer satisfactionin the empirical studies perspective of the Lublin’s shopping malls

Summary/Abstract: The paper presents the results of the primary research conducted in the area of measuring the level of customers’ satisfaction and loyalty as well as employees’ motivation of Lublin shopping malls. The main area of research considerations conducted in the paper is to define a set of macrosocial determinants that contribute to the marketing phenomenon. In addition, the authors made a successful attempt to diagnose the strength and nature of the relationship existing between the level of staff motivation and customers’ satisfaction and loyalty in the perspective of individual analyzed issues used while describing marketing phenomena. The paper is the part of the scientific grant awarded by The National Science Centre in Poland (No. NCN 2011/03/D/ HS4/04311).

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