Nowe uwarunkowania wpływające na zachowania klientów w procesie zakupu usługi ubezpieczeniowej
New conditions affecting the customers’ behavior in the buying process of insurance services
Author(s): Beata Nowotarska-RomaniakSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: customer; insurance service; behavior; buying process
Summary/Abstract: The development of the insurance market and intensifying globalization and internationalization of the insurance market in Poland are not without influence on the behavior of customers. Fast system changes caused not only infrastructure transformation on the insurance market but also intensified changes in customer behavior in the process of purchasing insurance services. The paper discusses the new trends in customer behavior based on a survey conducted in January 2014
Journal: Marketing i Zarządzanie
- Issue Year: 2014
- Issue No: 36
- Page Range: 105-114
- Page Count: 10
- Language: Polish