Wykorzystywanie plastikowych kart chipowych przez zakłady ubezpieczeń
The Use of Plastic Chip Cards by Insurance Companies
Author(s): Beata Nowotarska-RomaniakSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: chip card; insurance company; client
Summary/Abstract: This paper presents the opportunity of introduction of plastic chip cards in insurance companies. There are discussed the advantages and barriers of implementation of such chip cards. On the basis of survey research there is also discussed how costumers rate the idea of introduction chip cards to register all owned insurances and possibilities of using this card as a credit card.
Journal: Marketing i Zarządzanie
- Issue Year: 48/2017
- Issue No: 2
- Page Range: 387-395
- Page Count: 9
- Language: Polish