The Diversity of Behaviour by Young People in the Process of Purchasing Insurance Services
The Diversity of Behaviour by Young People in the Process of Purchasing Insurance Services
Author(s): Beata Nowotarska-RomaniakSubject(s): Behaviorism, Financial Markets, Marketing / Advertising, Socio-Economic Research
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: need; behaviour of young people; insurance service; insurance awareness; preferences; motives;
Summary/Abstract: The insurance services market is highly competitive. Insurance companies are fighting for customers by adapting a broad range of services for individual segments and offering favourable conditions to contract. For insurance companies important is the knowledge of not only marketing practices but also of the factors, preferences, and motives of customers when choosing an insurance. Many factors determine the behaviour of customers in the insurance services market. A specific group of customers are young people. The article is based on a survey, factors, preferences, and motives of behaviour of young people in the process of purchasing insurance services.
Journal: Handel Wewnętrzny
- Issue Year: 363/2016
- Issue No: 4
- Page Range: 192-201
- Page Count: 10
- Language: English
