Aktywność marketingowa lokalnych organizacji turystycznych na przykładzie województwa pomorskiego
Marketing activity of local tourist organization the example of the Pomeranian voivodeship

Summary/Abstract: Intense competition in the market of tourist services made it necessary to conduct marketing activities also in the territorial context, on the base of cooperation of entities in a certain area. Activities resulting from the cooperation of entities that were not previously linked economically nor organizationally, increase the attractiveness of the region - creating new tourism products, increasing the efficiency of the promotion of the area. Local tourist organizations are organizations of entities from a specific area, that in order to undertake the development of tourism marketing joint ventures. The aim of this paper is to analyze and attempt to assess the marketing of local tourist organizations of Pomeranian voivodeship, in which there are 22 such organizations

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