Rozwój turystyki w regionie w kontekście przedsiębiorczości i innowacyjności
The Development of Tourism in the Region in the Context of Entrepreneurship and Innovation
Author(s): Marzena WanagosSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: tourism development; region; entrepreneurship; innovation
Summary/Abstract: The paper presents the topic of entrepreneurship and innovation in relation to tourism in the region. The aim of the paper is to show the relationship between entrepreneurship and innovation in business and to link this issue with tourism in the region. The results of the diagnostic survey conducted in the Pomorskie Voivodeship are also presented. The study shows that entrepreneurs show entrepreneurial and innovative attitudes, willingly introduce changes and facilities in their companies and are eager to benefit from the support of local government institutions. They consider that cooperation between actors is one of the basic conditions for innovation and development of the region.
Journal: Marketing i Zarządzanie
- Issue Year: 47/2017
- Issue No: 1
- Page Range: 73-80
- Page Count: 8
- Language: Polish